When Jacob Rohner founded his sock company in the small town of Balgach in the Rhine Valley of Switzerland in 1930, he had a revolutionary idea in mind. He was looking to create a sock that would Excel in performance, comfort, quality and design – the essential companion to the most demanding conditions and activities. Using a circular knitting machine, the finest natural materials and an attention to Detail only the Swiss could perfect, Rohner broke the mold, exceeding all expectations of what a sock should be.

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